I have a “When time is playing ball” folder on my computer where I stash all the things I plan to work on when I have a spare moment. Today I had such a moment and so dug out this email from one of my readers.

Hey Jonny,

First of all thanks a lot for doing what you do on your blog, you have greatly inspired me to follow a similar path, I have already pointed that out in a comment on your 7 Life system. Currently also doing the 4-hour-work-week book from Tim Ferris, all of this is giving tons of energy. I have decided I need to and I will be an entrepreneur who manages his businesses to create the cashflow to do the things I want in life, and hope to inspire others to do the same.

Without further a due; as I believe every kind of thinking must be stimulated to be mastered (lessons from NLP), I was wondering if you knew a few tricks/tips to get an entrepreneurial mind, what has inspired you? I believe I already have a furious drive, I’ve had for a couple of years now and I finally feel I can put this powerful train on some tracks to actually go somewhere.

I have read your ebooks, blog and the several other blogs you talk about, this has inspired me for a great deal already, but I wish to speed up the process by changing the way I think, so maybe you can point out some things that has changed yours, if you would like.

A great thanks in advance,


Jordi Franken

The Netherlands

So thanks for the email Jordi and here are three practical killer tips for revolutionizing your thinking that will hopefully help you to focus that furious drive of yours.

Shake up your Reality

The problem most of us have in pushing forward towards success is that we are very much hindered by our current reality. What is holding us all back is the current reality we have in our minds.

How we operate at the moment all stems from our current reality. What we think we are capable comes from our current reality, even how we act and behave is derived from our current reality.

In short, our current reality and thus our mind is what is keeping most of us trudging through sludge in the pursuit of something more. We must wage war on small reality thinking.

How Warren Buffet invests is very different to how I invest because his reality is very different. How Richard Brandson acts and makes business decisions is very different to how I go about my own business because his reality is different to mine. What Ronaldo thinks he is capable of on the football field is very differnt to mine because his reality is different.

The greatest asset you have is your mind, an asset even more powerfull then chocolate fudge icecream, but is your thinking and you mindset is small, your successes will also be small. Small thinking creates small achievements.

To shake up your reality I recommend putting yourself in situations that are way above your current level of thinking and get in close contact, but not too close or we might have a lawsuit on our hands, with people that have a much larger reality then you do at present.

You will start to expand your reality by proxy of these people and these environment as you see people living and operating in a different reality. This reality will start to expand yours and so expand and change the way you act and behave.

This “expansion by proxy” is part of the reason the rich stay rich and the poor stay poor.

Kids from rich familys pick up and learn from a completely different reality than those kids from poor backgrounds and so in turn they grow to live in a completely different reality, one of great wealth and not poverty.

If you read the post “The power of expanding your reality as highlighted by my april fools millions” post, you will see that I am constantly trying to expand my reality away from where it is currently.

Expanding your reality is the first and most important step to achieving great things.

Read Ferociously

Though learning through association is a far more effective approach to learning and improving, it is not always possible and definitely not as freely available as learning through books.

If you want to get successful quickly then you need to start investing in knowledge and the best way to start that is to read ferociously. Chop through those books like a wild hungry squirrel with a fetish for paper.

Reading will expand your mind and give it a foundation of knowledge as well as fuel for creativity in whatever field you are in. It is like gasoline for your success spark.

For example, I am incredibly interested in money, finance and wealth creation at the moment and I want to be wealthy while I am still young. That being said it is not enough just to want to rich, I know I don’t know the first thing about how money works and how to create wealth because I come from a middle class background, not a rich one.

Therefore I read. This year I am reading a book a week on things relating to wealth, money and finance so that by the end of the year I will have a good foundation of knowledge to start getting creative and develop my own wealth creation.

Find what you want to be good at in life and then grab all the reading material you can get you grubby hands on on your chosen subject. Get your teeth and a good proportion of your face into some books.

Tell Great Stories Of Your Failures

No one likes to fail, fundamentally, because it is humiliating. Whenever you take a risk there is a chance that you are going to fail, this you can count on just like you can death, taxes and a shortage of chocolate fudge ice cream just when you want some.

You can also count on the fact that there will be people there to say “I told you so”, usually loud and in ear shot of many other people. Forget about these people, they risk nothing and so they do nothing and ultimately will gain nothing. Punch them in the back of the head if it makes you feel better.

However, the sting of failure can be lessened by embracing it and even celebrating in it. When people ask me about my business or my life I like to go into great detail on my failures, not my successes (mainly because I have more to talk about with failure than success). People are usually intrigued by this, thinking that focussing on failure seems a very negative approach to life, that or I am some kind of loon.

Perhaps, though this focus on where I went wrong allows me to correct the mistake and hopefully not make it again. Also, by bringing my failures to the centre of attention I am also allowing myself to let failure into my life. If I am happy to talk light heartedly about failure then future failures are easier to take light heartedly.

If you can look light heartedly on failure and laugh about it, you can risk bigger failure and it is by risking bigger failures that your expand your reality and ultimately achieve bigger things.

To Sum Up

Focus on expanding your reality first. If you have a small reality and work hard at success you will still only achieve small successes.

Read ferociously on the topics that interest you until you start seeing the themes repeat themselves. When this happens, read some more.

Finally, celebrate failure ad revel in your lack of success. It will allow you to succeed in the future.

I hope this helps both Jordi and you other lovely readers out there and if there are any more questions you may have or you wish me to expand on any of the points made above please leave me a comment or drop me an email.


  • May 19, 2010 Reply


    Great post Jonny. Good to have you back and writing/inspiring in full force.

    The ‘getting in close contact’ suggestion absolutely works. The easiest place to find this is in the sports world. When aspiring young athletes are mentored by ‘pros’, even for just one session, the improvements are quite often immediately noticeable.

    • May 19, 2010 Reply


      Hi Tom,

      The sports field is a great example, damn I should have thought of that. Glad to be back. Cheers for the comment, I was starting to think people had died on me.

  • May 21, 2010 Reply


    Great post! I agreed with you on every points. This is something that I have been working on for the past year (expanding my reality and read ferociously), and I can tell you that it has made a huge difference in my life and how I think.

    • May 21, 2010 Reply


      Great to hear that NP, I find another trick that works is – when making a decision try and put someone else into the decision making situations. One of the people you are trying to become more like or admire. Imagine how they would solve the problem and then try and emulate it. Not always practical but an interesting experiment in changing not only how you think but how you act as well.

      All the best NP.

    • May 21, 2010 Reply


      Great to hear that NP, I find another trick that works is – when making a decision try and put someone else into the decision making situations. One of the people you are trying to become more like or admire. Imagine how they would solve the problem and then try and emulate it. Not always practical but an interesting experiment in changing not only how you think but how you act as well.

      All the best NP.

  • May 28, 2010 Reply


    Great! I will have to try that.

    • May 28, 2010 Reply


      And a good luck to you with it.

  • June 7, 2010 Reply


    Thankyou ChatBrize Gossip Forum

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