How To Become 110.2% More Persuasive By Changing Just One Tiny Little Word

Written by Jonny March 22nd, 2010

Ok, so the situation is that you have just written an email to your boss asking for a pay rise and have outlined the reasons why you believe you are entitled to one – rightly or wrongly. It is rejected. No problem, time to rewrite it but this time just chance one simple word. Heres how.

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Ok, so the situation is that you have just written an email to your boss asking for a pay rise and have outlined the reasons why you believe you are entitled to one – rightly or wrongly. It is rejected. No problem, time to rewrite it but this time just chance one simple word. Heres how.

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The Magic Word Is Not “Please”

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No, it is “BUT” and you need to remove the nasty little blighter from your vocabulary right now and replace it with the much easier on the tongue and all together more productive word “AND”. This simple and easily applied process will instantly make your arguments hold substantially more weight. I will give you an example.

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BUT

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“Dear Mr Boss Man, I understand that in order to be considered for promotion I need a minimum of 12 months at the company BUT [I thought I would tell you the reasons I think I should be considered for an increase of salary anyway, even though I have been working here only 9 months.]”

In the above sentence look how the word BUT has created negative connotations on the rest of the sentence and have also allowed the use of other less than ideal words such as “thought”, “think”, “even”, and “only”. It gives the effect of an all together unconvincing argument and one I would personally reject as boss. The word “BUT” has lead to a rejection. Now lets change that word [BUT] with [AND] and see how it might lead the sentence.

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AND

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“Dear Mr Boss Man, I understand that in order to be considered for promotion I need a minimum of 12 months at the company AND [ thus believed it prudent to contact you directly AND explain my reasons why a 5% increase in the salary of the HR department AND a flexible working time moved from 8am to 9am would be more productive, more effective and sustainable long term for increasing output across the department with minimum cost.

See the difference. By using [AND] instead of [BUT] one is forced to move the conversation along in a positive manner. Gone are the use of the weak words like “I think or thought”, “even though” and “only” to be replaced by more powerful words of “would be”, “explain”, “increasing output”, “more effective, “more productive”. All words bosses love to hear. If I were the boss in this particular situation I would find it difficult to not AT LEAST give this person a few minutes of my time to explain their position. If they are then able to back up their claims, numerically, to increase productivity with minimal cost then I would find it hard to refuse the request regardless of the compnay rule.

The individual used the word “AND” instead of butt and this lead them to thinking how to benefit others and the company, not just themselves. This approach will always lead to a more convincing argument. “BUT” is a restricting word that makes you shy away. “AND” is a freeing word that forces you to explain the reasons behind your request in more open terms without challenge.

If you still don’t believe try substituting “BUT I” back into the second paragraph to the boss instead of the “AND thus” and without changing any other word see how when you read it the minute you get to the word “BUT” it puts the rest of the sentence into a negative light. In this context, the word “BUT” is creating a challenge between you and the boss. You have these rules BUT I think I know better. “AND” keeps things open and doesn’t challenge. That is why “AND” is more productive.

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“BUT” to “AND” – tiny letter changes, massive difference.

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21 Comments

  1. Ben Weston says:

    First off Jonny, I love the new design. Also, pork and beans eh? Cool.

    I really like the subtle but powerful difference you make between the two words. Although people may not consciously notice it, the feeling that “but” gives is noticeably different from that of “and”. Very nice.

    • Jonny says:

      Hi Ben, cheers pal.

      Yeah the difference between the two is quite impressive. I only really understood the power when I was working as a project manager where tiny little words can make all the difference on multi million pound deals. Sobering thought.

      Also, you post “My life in 102 lines” hilarious man. Love the bit “I hate Philosophy” Next line “Declare Philosophy my major” Comedy gold.

  2. Tom says:

    A timely post for me since I just stumbled upon a paystub from July 31, 2007 noting that I’d just received a pay raise. This was the last time I received an increase. The e-mails are going to flying tomorrow morning and this post adds a little more fuel to my fire.

    And – love the new design – wasn’t sure it was your blog at first…

    • Jonny says:

      Hi Tom,

      Let me know how it goes and it would be even more awesome if you email me a copy you sent. If it is successful, which I am sure it will be, I would love to put it up on the website as a case study.

      Cheers for the kudos points on the design

  3. Wow, Jonny. I’m guilty of adding “but” to my already epic sentences, giving them a feeling of negativity and drawn-out-ness. Replacing my “but”s with and will skyrocket my persuasiveness and my already amazing charisma.

    Haha, keep keeping it real, Jonny. This post blew my mind.

    • Jonny says:

      Hi Brett,

      Glad to be the blower of minds from time to time. Cheers pal, I am glad it helped, now go and blow others minds.

  4. Nice use of statistics!

    Today I created a PowerPoint to pitch an idea to get funded. The title was “Blah Blah Proposal” then I thought “Blah Blah Plan”.

    Plan says were doing it. Proposal say were doing it if you llke the idea and approve the funding.

    I guess you inspired me. Thank you.

    • Jonny says:

      Hi Stephen,

      Mate that is awesome to hear and yes “Plan” is definitely more powerful than proposal. I hope it goes well for you fella.

  5. jamie says:

    nice change mate

  6. Just found this. Glad I did.

    All my BUTs will now be watched and corrected to ANDs every chance I get.

    • Jonny says:

      Hi Arsene,

      Good man. It always makes it worth my time writing these posts when i hear people that are benefiting themselves because of it. Appreciate the comment mate.

  7. Mars Dorian says:

    Yep, it’s a huge difference, and it’s working better when you’re criticizing someone.
    ” I think your blog design’s quite special, and if you want to make it even more special…”

    Golden magic, Right There !

  8. Earl says:

    Great choice of design and great advice in this post. Wouldn’t it be nice if spell checkers stopped over every ‘but’ and asked if you wanted to change the world to ‘and’?

  9. Brian Gerald says:

    YES! I have been waging war against “but” in favor of “and” for years. Happy to have found an ally!

    • Jonny says:

      Hi Brian,

      I’ll be your ally any day mate, as long as we don’t do to war against the Spanish. I dated a spanish girl once and they can be mean, lol. Other than that, alls good.

      Thanks for the comment and for visiting the site.

  10. Kaye Porter says:

    Great bringing this to our attention! Another one to keep an eye out for is “however.”

    For example: I love your ebook, however I was frightened that the puppies might have been harmed in making your ebook!

    As a fine-tuning, also be aware if you’re starting to use “and” when you mean “but” because people will start to catch on and feel like there’s something off in what you’re saying.

    • Jonny says:

      Hi Kaye and thanks for visiting.

      Fear not, absolutely no puppies were harmed whatsoever, I made sure of it. Only one as involve and she was tickled on her tummy the whole time, she loved it.

      I like you point of the dangers of simply replacing the but with and, so having reviwed some of my previous writing I would still advise removing “but” though mixing up the replacement words a little.

      Thanks for the comment and I hope you stick around for more discussions.

  11. [...] Now the magic word is not please. It is “BUT” and you need to remove the nasty little blighter from your vocabulary right now and replace it with the much easier on the tongue and all together more productive word “AND”. This simple and easily applied process will instantly make your arguments hold substantially more weight. I give an example of this in action here. [...]

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